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![Case Study: Managing a Mature Product [2018 re-post]](https://alexeyzanin.com/wp-content/uploads/2022/10/cashbe.png?w=1024)
Case Study: Managing a Mature Product [2018 re-post]
Cashbe is a cash back service operating in CIS and Russia. Its’ mission is to provide the best cashback experience and an extra benefit for online shoppers. I held a CPO role, and this case study focuses on how we improved the return on marketing investment by 32% in less then 60 days. Task My…