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  • Case Study: Managing a Mature Product [2018 re-post]

    Case Study: Managing a Mature Product [2018 re-post]

    Cashbe is a cash back service operating in CIS and Russia. Its’ mission is to provide the best cashback experience and an extra benefit for online shoppers. I held a CPO role, and this case study focuses on how we improved the return on marketing investment by 32% in less then 60 days. Task My…

    Alexey Zanin

    25th Oct 2022
    Uncategorized

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